Nowruz, the spring new year, is celebrated by Persian, Kurdish, Afghan and Central Asian communities — part of the diverse customer base shops serve across Nottingham and the East Midlands. Sweets, nuts and dried fruit are central to the celebration.
NF Plus helps shops prepare with the confectionery, nuts and dried-fruit lines that sell around Nowruz, on trade terms.
What to stock for Nowruz
- Sweets, confectionery and Turkish delight
- Nuts and roasted seeds
- Dried fruit and mixes
- Tea and soft drinks
- Gifting and sharing formats
Order ahead of the spring new year
Nowruz falls around the spring equinox, and sales build in the weeks before. Stock nuts, dried fruit and sweets in advance and top up with next-working-day delivery across the East Midlands.
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