Diwali, the festival of lights, is one of the strongest retail events of the year for shops serving South Asian communities — and with Leicester and the wider East Midlands home to a large Indian community, the uplift is significant.
NF Plus helps shops prepare with the sweets, snacks and gifting lines customers buy in volume around the festival, on wholesale terms.
What to stock for Diwali
- Indian sweets (mithai) and confectionery
- Namkeen and savoury snack mixes
- Gifting and sharing formats
- Dried fruit and nuts
- Soft drinks and festive store-cupboard lines
Forecast and order ahead
Diwali sales spike in the weeks leading up to the festival. Forecast early and keep gifting and sweet lines topped up with next-working-day delivery across Nottingham, Leicester and the East Midlands.
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